Privacy Policy
Effective Date:
December 12, 2025
December 12, 2025
This Privacy Policy describes how the American Society for the Prevention of Cruelty to Animals (“ASPCA”, “we”, “us”, or “our”) collects, uses, shares, and protects your personal information. This Privacy Policy applies when you interact with our services, including our websites and mobile applications (collectively, the “Services”).
1. INFORMATION WE COLLECT
Please note some of this information may be collected by external parties on our behalf.
Automatically from you, device and online user activity, when you utilize or interact with our online Services, as described in the next section.
From third parties:
Information about the marketing and advertisements you have seen and clicked on, from online advertising companies.
Your email address and other contact information, from third parties that share similar missions or with whom the ASPCA partners for events, projects, donations, or goals.
Automatically from you, device and online user activity, when you utilize or interact with our online Services, as described in the next section.
From third parties:
Information about the marketing and advertisements you have seen and clicked on, from online advertising companies.
Your email address and other contact information, from third parties that share similar missions or with whom the ASPCA partners for events, projects, donations, or goals.
2. COOKIES AND INFORMATION COLLECTED BY AUTOMATED MEANS
When you use or interact with our online Services, certain information about your use of our online Services is automatically collected via cookies and other tracking technologies. This includes:
Usage details about your interaction with our online Services, such as which pages you access, frequency of access, what you click on, search terms, date and length of visits, and referring website addresses.
Device information, including the IP address and other details of a device that you use to connect with our online Services, such as device type and unique device identifier, hardware model, operating system, browser, mobile network information, mobile carrier, and the device’s telephone number.
Location information where you choose to provide us with access to information about your device’s location.
These cookies and tracking technologies may be operated by partners who assist us in understanding usage of the online Services, serving ads, security, and fraud prevention.
To manage your cookie preferences, please click the Cooke Preferences link in the footer to set your preferences. Please note that you will need to set preferences on each device you use to visit our online Services.
You can also use a browser that offers you the ability to use the Global Privacy Control to communicate your privacy preferences when you visit our online Services; please note this will not affect how we process your information when you interact with our Services. Because definitions and rules for “Do Not Track” have not yet been established, we do not respond to “Do Not Track” signals.
You may also opt out of some third-party cookies by visiting their opt-out pages. These are examples of our cookie providers, but the list is not exhaustive. In addition, we are not responsible for the effectiveness of any of these opt-out mechanisms:
We use Google Analytics to conduct analytics and collect usage details. You can learn more about Google Analytics here, and opt out of collection of your information by using the Google Analytics Opt-out Browser Add-on.
We use Google Ads and Meta Pixel to customize our advertising and to serve you ads based on your browsing behavior. Visit to learn more about Google Ads here and Meta here. You can opt out of personalized advertising through Google’s Ad Settings and Meta’s Ad Settings.
We use Retention to collect information about your visit to our online Services and associate it with personal information they have about you, such as your email address, so we can send you marketing emails. You can opt out of Retention sharing your information with us here.
Usage details about your interaction with our online Services, such as which pages you access, frequency of access, what you click on, search terms, date and length of visits, and referring website addresses.
Device information, including the IP address and other details of a device that you use to connect with our online Services, such as device type and unique device identifier, hardware model, operating system, browser, mobile network information, mobile carrier, and the device’s telephone number.
Location information where you choose to provide us with access to information about your device’s location.
These cookies and tracking technologies may be operated by partners who assist us in understanding usage of the online Services, serving ads, security, and fraud prevention.
To manage your cookie preferences, please click the Cooke Preferences link in the footer to set your preferences. Please note that you will need to set preferences on each device you use to visit our online Services.
You can also use a browser that offers you the ability to use the Global Privacy Control to communicate your privacy preferences when you visit our online Services; please note this will not affect how we process your information when you interact with our Services. Because definitions and rules for “Do Not Track” have not yet been established, we do not respond to “Do Not Track” signals.
You may also opt out of some third-party cookies by visiting their opt-out pages. These are examples of our cookie providers, but the list is not exhaustive. In addition, we are not responsible for the effectiveness of any of these opt-out mechanisms:
We use Google Analytics to conduct analytics and collect usage details. You can learn more about Google Analytics here, and opt out of collection of your information by using the Google Analytics Opt-out Browser Add-on.
We use Google Ads and Meta Pixel to customize our advertising and to serve you ads based on your browsing behavior. Visit to learn more about Google Ads here and Meta here. You can opt out of personalized advertising through Google’s Ad Settings and Meta’s Ad Settings.
We use Retention to collect information about your visit to our online Services and associate it with personal information they have about you, such as your email address, so we can send you marketing emails. You can opt out of Retention sharing your information with us here.
